The Flower Show
The annual celebration of Spring's return will transform the NYC flagship into a glamorous dreamscape flush with thousands of beautiful blooms, featuring a dramatic takeover of the mezzanine starring our brand new partner - Dior. With sleek floral displays, aspirational activations and social-worthy photo ops, Macy's customers will also experience a digital exprience beyond their wildest dreams.
Background
Objective
Drive awareness, event attendance and communicate Macy's ownership of event. Communicate the creativity and "only at Macy's" aspect of the event. To create a unique digital floral utopia that will entertain and inspire guests at Herald Square flagship store in the heart of New York City.
Product ype
Landing page, shopping experience, category page, image and video gallery, digital & display ads & etc.
Platform
Responsive E-Commerce Website desktop & mobile
Partner
Christian Dior Beauty
LVMH Group
When
March 26 - April 9, 2023
Ideation
How can we create a simple way to show time and date, ensuring users can see the art work without missing them?
How do we simplify a responsive image gallery?
How do we integrate custom product pool & videos to minimize cognitive load?
How can we streamline FAQ with answers but doesn’t take forever to read?
Target Audience
Adults 18-54
Families, entertainment/ experience driven, nature, fantasy/sci-fi, event forward
Key Points
Welcoming messaging
Include description of what’s in store
Include NYC callout
Press contacts
Partnership Sustainability Goals
Sponsor appreciation (logo and bio)
Fragrance Collection
Miss Dior Blooming Bouquet Eau de Toilette
Miss Dior Eau de Parfum
J’adore Parfum d’eau Spray
J’adore Eau de Parfum Spray
Men’s Sauvage Eau de Parfum
Site Map
